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Esurance will collaborate with MLB, its website and television network. (Photo: dean bertoncelj / Shutterstock.com)

(Bloomberg) — Esurance has become Major League Baseball’s exclusive auto insurance partner in a multiyear agreement that includes title sponsorship of the sport’s new all-digital All- Star balloting.

Neither MLB nor Esurance, which was bought by Allstate Corp. in 2011 as part of a $1 billion deal, disclosed financial terms.

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