There are times when a “one-size-fits-all” approach works wellin the market. After all, it can streamline and simplify products,solutions and services.

But, it's not the right fit every time. Just like every personis unique, every community is unique. And that means every marketis unique, as well. Competitors vary, employer profiles differ andlocal dynamics — the economy, social trends and demographics — alsoinfluence and define markets in diverse ways.

Indeed, one size does not fit all.

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