Young adults born in the 1980s or 1990s—known as the Millennialgeneration, or Generation Y—are having a big impact on culturaltrends, including renters insurance purchases.
Tech savvy and in a hurry
"Tech-savvy Millennials are truly leading the charge inreshaping how we secure and protect our valuables and possessionswhen renting," said Brian Richards, Renters Insurance Expert atProtect YourBubble, a national provider of renters insurancewith custom insurance packages. "Millennials want to trustthat their belongings are protected, but they want the process ofprotection to take as little time as possible and do it throughonline channels."
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Jayleen R. Heft
Jayleen Heft is the digital content editor for PropertyCasualty360.com. Contact her at [email protected].
