At 76.6 million, millennials are the country's largestgeneration and also the fastest-growing consumers and employees.They bring $1.68 trillion in purchasing power to the table,according to the U.S. Census Bureau. Smart agencies will develop aplan to attract, serve and retain these individuals, as they willhave a great deal of influence on the profitability of insuranceagencies both now and in the future.
Applied Systems' “Why Millennials Matter”report, based on an independent survey, discusses howmillennials research and purchase P&C insurance, and theirconcerns and behaviors regarding the insurance industry. Below,some of the highlights from the report:
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