At 76.6 million, millennials are the country's largestgeneration and also the fastest-growing consumers and employees.They bring $1.68 trillion in purchasing power to the table,according to the U.S. Census Bureau. Smart agencies will develop aplan to attract, serve and retain these individuals, as they willhave a great deal of influence on the profitability of insuranceagencies both now and in the future.

Applied Systems' “Why Millennials Matter”report, based on an independent survey, discusses howmillennials research and purchase P&C insurance, and theirconcerns and behaviors regarding the insurance industry. Below,some of the highlights from the report:

(Click infographic to expand)

Continue Reading for Free

Register and gain access to:

  • Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.