If you didn't catch Super Bowl XLIX, you at least watched the ads, or have seen all the buzz on your social media platform of choice. This year's Super Bowl topped out at more than 114.4 million viewers, which makes it the most watched broadcast in U.S. TV history, according to CNN Money

Which of this year's ads made you laugh, cry, laugh-cry, cringe or feel inspired? Some ads were forgettable, some were terrible and some had true potential to shape our cultural climate. What can the financial and insurance industries learn from these wide-reaching and very expensive marketing spots? We had so many piercing questions that we contacted international branding expert Scott Deming to gather more intel on what these ads mean for marketers this year. 

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.