It was the thud heard ’round the world, dropped smack in themiddle of the year’s most celebrated sporting event.

Viewers were quick to turn to social media to voice theirdislike of what they perceived to be the “Debbie Downer” moment ofSuper Bowl XLIX, but Nationwide isn’t backing down in defense ofits “Because I Died” television spot.

The insurer offered this statement this morning, in defense ofits message to protect children:

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Shawn Moynihan

Shawn Moynihan is Editor-in-Chief of National Underwriter Property & Casualty. A St. John’s University alum, Moynihan has earned 11 Jesse H. Neal Awards, the Pulitzers of the business press; seven Azbee Awards, from the American Society of Business Press Editors; two Folio Awards; and a SABEW award, from the Society of American Business Editors & Writers. Prior to joining ALM, he served as Managing Editor/Online Editor of journalism institution Editor & Publisher, the trade bible of the newspaper industry. Moynihan also has held editorial positions with AOL, Metro New York, and Newhouse Newspapers. He can be reached at [email protected].