It was the thud heard ’round the world, dropped smack in themiddle of the year’s most celebrated sporting event.
|Viewers were quick to turn to social media to voice theirdislike of what they perceived to be the “Debbie Downer” moment ofSuper Bowl XLIX, but Nationwide isn’t backing down in defense ofits “Because I Died” television spot.
|The insurer offered this statement this morning, in defense ofits message to protect children:
|Preventable injuries around the home are the leading cause ofchildhood deaths in America. Most people don’t know that.Nationwide ran an ad during the Super Bowl that started a fierceconversation. The sole purpose of this message was to start aconversation, not sell insurance. We want to build awareness of anissue that is near and dear to all of us—the safety and well-beingof our children. We knew the ad would spur a variety of reactions.In fact, thousands of people visited MakeSafeHappen.com, a new website to help educateparents and caregivers with information and resources in an effortto make their homes safer and avoid a potential injury or death.Nationwide has been working with experts for more than 60 years tomake homes safer. While some did not care for the ad, we hope itserved to begin a dialogue to make safe happen for childreneverywhere.
|What do YOUthink? Was Nationwide effective in getting its message out, or wasit not the appropriate forum? Let us know, in the commentsbelow.
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