The most talked about ad from Super Bowl XLIX is fromNationwide -- but it isn't because people liked it. Instead ofgoing for something clever and funny or touching and poignant,Nationwide decided to remind people that their kids can die inaccidents.
The spot (edited to have what looks like an eerie gray filterfrom Instagram over it) shows a young boy narrating how he willnever learn to ride a bike, get cooties from a girl, learn to fly,or get married, as a soft but deceptively uplifting song plays inthe background. The scenarios become more and more imaginative,with real "cooties" dancing around the boy and a bunch of animatedtoy robots consoling him in a storybook forest at his missingwedding -- perhaps to symbolize the vast imagination he'll neverexperience, either.
Cut to a close up of the boy looking despondent as he says, "Icouldn't grow up, because I died from an accident."
Watch the ad, below.
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