When a celebrity gets scrutinized in the public eye, oftentimesthe victims hit the hardest are the companies they endorse.
But now there's a way for those companies to insure against acelebrity's downfall.
AIG last week announced an insurance package called, andwe're not making this up, Celebrity Product Recall Response,designed to help companies address the risks associated with acelebrity's death or fall from grace. The coverage would pay forproduct recalls that have the celebrity's name and imageattached to them, and would be triggered by “significant mediacoverage” or an alleged criminal act of a company's celebrityendorser.
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