When a celebrity gets scrutinized in the public eye, oftentimes the victims hit the hardest are the companies they endorse.
But now there's a way for those companies to insure against a celebrity's downfall.
AIG last week announced an insurance package called, and we're not making this up, Celebrity Product Recall Response, designed to help companies address the risks associated with a celebrity's death or fall from grace. The coverage would pay for product recalls that have the celebrity's name and image attached to them, and would be triggered by “significant media coverage” or an alleged criminal act of a company's celebrity endorser.
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