When a celebrity gets scrutinized in the public eye, oftentimesthe victims hit the hardest are the companies they endorse.

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But now there's a way for those companies to insure against acelebrity's downfall.

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AIG last week announced an insurance package called, andwe're not making this up, Celebrity Product Recall Response,designed to help companies address the risks associated with acelebrity's death or fall from grace. The coverage would pay forproduct recalls that have the celebrity's name and imageattached to them, and would be triggered by “significant mediacoverage” or an alleged criminal act of a company's celebrityendorser.

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“Celebrity Product Recall Response was developed expressly toaddress exposures companies take on when they associate withwell-known individuals to promote their brands,” said JeremyJohnson, president and CEO of Lexington Insurance Company, a partof AIG's commercial insurance division. “In this age of socialmedia and instant news, reports of indiscretions by celebrities orhigh profile athletes can spread worldwide instantly, with swift,adverse implications for products or brands associated with theindividual.”

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According to AIG, standalone policies are available with limitsof up to $5 million.

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