When you think of the insurance industry, the words “cool” or“sexy” don't come to mind. And this perception has hindered manyyoung, talented workers from seeing the value of insurance as acareer path.

It's no longer enough to simply provide stable jobopportunities; we have to find a way to make insurance relevant toa new breed of employees. The next generation of workers differs inregard to age, cultural backgrounds, skill sets and working styles.Studies have proven that millennials crave innovation, independence and flexibility, gravitatingtoward such companies as Google and Facebook that have builtempiresaround those principles.

The industry soon will lose a good chunk of its workforce.According to a survey from The Institutes, 50% of insurance workers are nearing retirementage while half of the total workforce will consist of millennialsby the year 2020. Of this group, only 5% have interest in aninsurance career and an overwhelming 44% think that working in theinsurance industry sounds “boring.”

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