When you think of the insurance industry, the words “cool” or “sexy” don’t come to mind. And this perception has hindered many young, talented workers from seeing the value of insurance as a career path.

It’s no longer enough to simply provide stable job opportunities; we have to find a way to make insurance relevant to a new breed of employees. The next generation of workers differs in regard to age, cultural backgrounds, skill sets and working styles. Studies have proven that millennials crave innovation, independence and flexibility, gravitating toward such companies as Google and Facebook that have builtempires around those principles.

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Dax Craig



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