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Creating exceptional customer enthusiasm is the single strongest way to build and sustain top-tier growth over the long run. Our agency uses the Net Promoter Score (NPS) to measure that enthusiasm, understand how it is created or threatened, and identify what we call promoters, who are the most loyal and...

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Creating exceptional customer enthusiasm is the single strongest way to build and sustain top-tier growth over the long run. Our agency uses the Net Promoter Score (NPS) to measure that enthusiasm, understand how it is created or threatened, and identify what we call “promoters,” who are the most loyal and enthusiastic ambassadors of the company.

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