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My father-in-law drilled this mantra into me during my early years in the insurance business: “The sale is not final until the check clears the bank.” Getting paid for the insurance policies an agent sells is a crucial part of running a successful insurance agency. The way agencies have handled the payment process has not changed much over the years: Create and send an agency invoice, receive a check in the mail and deposit it in the bank. Direct bill moved some of the burdens of collecting money to the insurance company, but at the same time transferred some of our clients’ loyalty from the agency to the insurer.

Today’s consumers are demanding more payment options than ever before. These changing expectations of your clients require you to think about the way you receive money for the policies you sell.

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