X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.
(Bloomberg) — Mark Fields remembers being treated like a Neanderthal when he joined Microsoft Corp. co-founder Bill Gates on stage at the Consumer Electronics Show in Las Vegas to introduce the Sync in-car infotainment system.

The skeptical tech press in 2007 couldn’t seem to understand what Fields, who then ran Ford businesses throughout the Americas, was doing at a show known for cutting-edge phones and video games, he said. Coming from old industry, he jokes that they asked “why aren’t your knuckles dragging across the floor?”

Now cars are among the main attractions at the International CES that opens Jan. 6 featuring vehicles with touchscreen dashboards and others controlled by smartwatches. Fields is making a triumphant return as Ford’s chief executive officer, where he’ll deliver a speech about the dawn of the connected-car era. Daimler AG CEO Dieter Zetsche will be there, too, discussing the latest concept of a self-driving Mercedes- Benz. They join a record 10 automakers showing their wares on an exhibit space the size of three football fields.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

Dig Deeper

 

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.