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The National Football League has faced a complicated year as an organization. Rocked with serious allegations of domestic violence and child abuse in 2014 and other criminal conduct in recent years, the NFL brand and image have taken tremendous hits. The crime rate in the NFL has become such a public concern that the San Diego Union-Tribune created an NFL Arrests Database.

On Dec. 10, at a league meeting in Dallas, the NFL addressed the public’s concerns by unanimously endorsing a revised and strengthened Personal Conduct Policy for all NFL employees, union and nonunion. In an e-mail to all fans on the NFL’s e-mail list, NFL Commissioner Roger Goodell explained that the policy is “clear, consistent, accountable and transparent, and applies to everyone including owners, general managers, coaches, players, other team employees, game officials, and all league employees.” More than just a sports organization, the NFL also is in the entertainment business, and it can’t afford the public perception that all football players are thugs, especially in the offseason.

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