A long-term informational campaign launched by leading insurance education groups to raise awareness about careers in the industry is a good start towards recruiting more young talent into a business starved for new blood.
Three years ago in this space, I wondered what the insurance industry might do to overcome a generally poor reputation, a scattering of resources, and the lack of a unified message to recruit more high school, college, and graduate school students. The collaborative outreach effort known as “MyPath” might be just what the doctor ordered.
The program is the culmination of an initiative put in play back in September 2011 by The Griffith Insurance Education Foundation, which hosted a Summit that drew over 100 representatives from insurance companies, brokerages, associations, universities, and affiliated entities (including yours truly from Deloitte, which was one of the Summit's sponsors and is represented on the foundation's board).
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