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A long-term informational campaign launched by leading insurance education groups to raise awareness about careers in the industry is a good start towards recruiting more young talent into a business starved for new blood.

Three years ago in this space, I wondered what the insurance industry might do to overcome a generally poor reputation, a scattering of resources, and the lack of a unified message to recruit more high school, college, and graduate school students. The collaborative outreach effort known as “MyPath” might be just what the doctor ordered.

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