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(Bloomberg) — U.S. stocks rose, with the Standard & Poor’s 500 Index set for its best week since 2013, as companies from Procter & Gamble Co. to Microsoft Corp. climbed after reporting earnings.

P&G added 2.8 percent after saying it would exit its Duracell battery business. Microsoft gained 1.7 percent as quarterly sales topped estimates on cloud-computing growth. SodaStream International Ltd. surged 14 percent after a report that it is testing PepsiCo Inc. brands. Amazon.com Inc. slid 8 percent after posting the biggest quarterly net loss since at least 2003.

The S&P 500 added 0.3 percent to 1,957.02 at 12:58 p.m. in New York. The equity gauge is up 3.8 percent this week, the most since January 2013. The Dow Jones Industrial Average climbed 77.29 points, or 0.5 percent, to 16,755.19.

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