Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Consumer reviews of businesses, products and service is having a growing influence over what other consumers choose to do than ever before. The importance of what your family and friends say about different restaurants, stores, movies and the like can be seen in the number of apps and online sites that encourage reviews by customers. Apps like Yelp, Foursquare, Around Us, and thousands more have been built around the idea that sharing our opinions with people is a part of the social engagement known as social media.

A 2013 study by BrightLocal (http://www.brightlocal.com/) found 85% of consumers say they read online reviews for local businesses, up from 76% in 2012. What’s also interesting is that the number of reviews consumers read before trusting the business has gone down. Before forming an opinion of a business, 67% of consumers read six or fewer reviews, up from 52% in 2012–which means those reviews are more powerful than ever.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.


  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

Dig Deeper



Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.