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Consumer reviews of businesses, products and service is having a growing influence over what other consumers choose to do than ever before. The importance of what your family and friends say about different restaurants, stores, movies and the like can be seen in the number of apps and online sites that encourage reviews by customers. Apps like Yelp, Foursquare, Around Us, and thousands more have been built around the idea that sharing our opinions with people is a part of the social engagement known as social media.

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