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It’s no secret that Homeowners’ insurance has taken a back seat to the Auto business for insurance carriers when it comes to profitabily and pricing sophistication.

So it’s no surprise that the majority (84%) of 99 North American insurance professionals who responded to Verisk Insurance Solutions’ “Homeowners Insurance Ratemaking Approaches Survey” noted that the “ drive for greater profitability” has the greatest influence on Homeowners’ rate change in the past year.

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