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There is a lot of conversation today about the changes in the marketplace when it comes to insurance distribution. We see enormous advertising budgets, overwhelming messaging to the audience, a focus totally on price and saving money, and conducting business in what is soon to be a nanosecond. The question for us independent agents is, “How in the world are we to compete in this ever-changing and increasingly ‘noisy’ space?”  The short answer may very well be, “We shouldn’t!”

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