So you’re an independent agency owner who thinks you’re pretty progressive when it comes to social media. You’re blogging, posting videos on YouTube, and doing everything right when it comes to engaging clients and prospects on the Internet.
Don’t get too complacent. Establishing a presence on social media platforms can be like building an elegant sand castle on the shore – when the tide shifts, you may need to start from scratch.
That’s the takeaway from a recent study compiled by Business Insider Intelligence, which finds that there are no fixed points in cyberspace. Unlike bulk mailings, newsletters and all the other tried-and-true engagement techniques handed down by generations of independent agents, social media platforms are constantly evolving, and what’s hot with one demographic today can cool off pretty quickly.
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