“Insurance is a relationship business.” And if you don't believeme, try an online search for that exact phrase, including thequotation marks. I did, and got 32,700 hits, nearly twice as manyas for “law is a relationship business.”
(I got no hits for “taxidermy is a relationship business,”though I am sure there are many caring taxidermists who would bedisappointed to rank below lawyers in the “relationship”business.)
Most professionals offer a relationship, along with theirprofessional services. Whether it's the physician's “bedsidemanner,” the architect's “feel” for what the client has in mind, orthe investment professional's mantra of “know your customer,” eachprofession has its own way of saying that it is listening, andcares about what the patient/client/customer has to say.
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