The U.S. business group of Sun Life Financial Inc. (NYSE: SLF, TSX: SLF) has launched the Benefit Profile, a powerful data analytics decision-support tool that helps brokers and employers design and deliver competitive, appealing employee benefits plans customized to meet the diverse needs of the American workforce.
The Benefit Profile uses employer-specific demographics and robust industry benchmark data to develop insights enabling brokers to design and recommend optimal benefits plans and enrollment strategies to employers.
“Rising health care costs are forcing employers to find new ways to maintain an attractive benefits package without breaking the bank,” said Tom Gilligan, vice president of Sun Life U.S. Distribution Operations. “The Benefit Profile provides brokers a new level of analytical sophistication to help employers adopt the best benefits plan design given the various demographic profiles within their workforce.”
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