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When the earth shakes, it gets our attention. 

With respect to earthquake insurance, for example, an Oklahoma insurance-department spokesperson recently told Reuters that take-up rates in the state grew after a magnitude 5.6 quake struck in 2011, from up to 4% before the temblor struck to up to 18% currently. Figures from the Insurance Information Institute show direct-written premium for earthquake in the state grew from $6.76 million in 2010 before the quake to $11.63 million in 2012.

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