What's shaking? Not the market for earthquake insurance, apparently.

According to a report released Monday by the Insurance Information Institute (I.I.I.), only 7% of Americans are currently covered against earthquake events, down from 10% last year, despite the fact that 42 U.S. states are at risk for the natural disasters. Most of the risk is centered on the West Coast, the intermountain west and the midwest, the I.I.I. says, but the East Coast has more potential for damaging earthquakes than many realize.

But the coverage numbers don't jive with this reality. 

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