At the recent ACE conference, Katie Peet, social media director for State Auto Insurance Companies, discussed how social media has grown over the past year, the public's expectations of how it will be used, and why it's vital to reaching insureds.
According to the Red Cross, 76% of people turn to social media during a disaster. They use it to connect with others they care about and to get information.
Peet said that 20% of Americans will be active on Twitter in the next year and that number is expected to grow. During a disaster, 24% use social media to let people know they are safe; 37% use it to find supplies, shelter or survival resources; and 44% of people use social media to ask their friends to contact responders for help.
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