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I debated whether or not to use this title, since it is a little crass. During Bill Clinton’s presidential campaign, James Carville, Clinton’s campaign manager, was concerned that Clinton’s campaign efforts were getting diluted because Clinton was trying to address so many issues. They decided to identify one item to effectively focus on for the campaign. Carville coined “it’s the economy stupid” for a group of campaign workers and it became a primary theme of the successful campaign.

As I read this, it occurred to me that many risk managers and claims managers have a difficult time focusing on critical issues because they have so many wide-ranging responsibilities. Their attention and focus can become diluted and overcome by the minutiae. They are also frequently bombarded with interruptions from others who make it even more difficult to focus on the most important items. Therefore, they sometimes get bogged down by the frequent interruptions rather than focusing on the most important issues. This article focuses on:

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