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I debated whether or not to use this title, since it is a little crass. During Bill Clinton’s presidential campaign, James Carville, Clinton’s campaign manager, was concerned that Clinton’s campaign efforts were getting diluted because Clinton was trying to address so many issues. They decided to identify one item to effectively focus on for the campaign. Carville coined “it’s the economy stupid” for a group of campaign workers and it became a primary theme of the successful campaign.

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