Several years ago I attended an industry conference for a technology organization where I attended a number of workshops having to do with how to utilize and manage various technologies that were really beginning to impact our business. Smart phones, social media, changing expectations of consumers and employees, were among the topics addressed.
One session presented by a senior-level IT person covered the use of social media by businesses. It struck me from the start that IT seemed to be the wrong perspective to take on this subject until I discovered that his overriding point was around the ways he blocked social media access to the employees. He discussed the risks associated with giving staff open access to Facebook, Twitter, LinkedIn and the like. Then he began telling some horror stories about gaps in security that had happened to other companies as a result of a lax policy.
This was about five years ago, and the insurance industry was still very wary of social media. I knew that eventually the tides would turn and businesses would be forced to open the portals, albeit with some protective measures in place.
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