The P&C industry is facing a variety of challenges, including commoditization of products and the ease of shopping and switching, but insurers shouldn't fall into the commodity trap.
How can they avoid it? Super Consumers are a powerful way for companies – especially those with customer “relationships” – to find growth opportunities. These Super Consumers, which The Cambridge Group identifies as the 10 percent of consumers in any given industry that account for more than 30 percent of revenues and more than 50 percent of profits, have become the rallying cry of a growing number of brands seeking growth.
What's the Power of Super Consumers?
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