The introduction of the iPad has forever changed software users' perspectives as to what they consider acceptable software; and most have no real awareness of these devices' dramatic impact. The iPad and the tablet marketplace has had the greatest push on software evolution compared to any other offering since Windows versions 3.1 and 95.

These tablet devices, which are readily available at our fingertips, multiple to the household and incredibly easy to learn, fit perfectly into the insurance-focused sales environment. This is especially true when technology leverages and builds upon existing knowledge of a forms-focused sales experience. By providing the sales force with flexible, device agnostic and data capture with direct-on-tablet screen e-signature capabilities, an invaluable process is provided to the end user.

So, why is this important? What business value does this provide?

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