Don Draper would be thrilled.
Recent stats reported by Ad Age show that America's 100 biggest advertisers shelled out a record $109 billion on marketing last year, in a move that finally eclipses the amount of money spent before the economic crash in 2007.
These top brands increased their advertising budgets by an average 4.4%, with giant Procter & Gamble topping the list at just under $5 billion in 2013.
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.