Are you thinking about venturing into the usage-based insurance market before your best drivers are poached by other carriers? Make sure you understand the data implications. Accurate driver data helps you attract and retain the best risks with pricing that reflects the exposure underwritten. On the other hand, inaccurate data is like driving on a dark, rainy night with no windshield wipers or headlights: You may not reach the expected destination. Read on about three key UBI data considerations:
1. Measure the Person or the Car?
Brilliant: Compiling a complete picture of the driver's activity
Bombing: Compiling vehicle data that doesn't differentiate who is driving
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