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Digital disruption — major changes, paradigm shifts and new products that dramatically alter how markets behave — is perhaps the hot topic in business technology circles.  And like most business concepts, it holds out the promise of rich rewards to those who get it, and dire consequences for those who ignore it. Among the 373 million responses a Google search of the term currently yields is a line on a Forrester Research listing that promises you can “Get closer to customers and disrupt the usual way of doing business.”

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