Digital disruption — major changes, paradigm shifts and new products that dramatically alter how markets behave — is perhaps the hot topic in business technology circles. And like most business concepts, it holds out the promise of rich rewards to those who get it, and dire consequences for those who ignore it. Among the 373 million responses a Google search of the term currently yields is a line on a Forrester Research listing that promises you can "Get closer to customers and disrupt the usual way of doing business."
Tuesday's Chief Information/Technology Officer Roundtable at IASA 2014 promises to show just what Digital Disruption can (and can't) do for an organization. And those insights will come via a disruption to the traditional roundtable format, with a single-theme, high-energy session.
The Chief Information/Technology Officer Committee begins planning the roundtable in the fall, trying to predict what will be important to the organization's CTO and CIO members nine months later. This year Committee Co-Chair Bryan Fowler, CIO of Oregon Mutual Insurance, heard a talk on Digital Disruption and suggested it as the theme because it affects every organization, even one as heavily regulated as insurance. It is too easy for CIOs and CTOs to focus on things that are immediate and local to them, while failing to notice something drastically new in the marketplace, he explained. The committee quickly embraced it.
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