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Changes within the demographics of the U.S. population will impact all aspects of society — ranging from where people choose to live, to what they do for a living or what they buy. Businesses are already seeing the impacts of a changing workforce and customer base where four distinct generations (millennials — born 1985-1999; Generation X — born 1965-1984; and baby boomers — born 1946-1964) are working side-by-side or potentially purchasing their products.

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