There are 28 million small businesses in the U.S., and more than 90% of them have fewer than four employees. Each of these businesses is different, but all of them have at least one thing in common: a need for affordable, quality insurance coverage.
That need makes small and start-up business a big market opportunity for growth-focused P&C insurance companies. However, many insurers—encumbered by legacy systems, processes, and distribution strategies—simply aren't able to serve this market efficiently or cost-effectively. Success in sales of insurance to small business requires delivering business owners simplicity, convenience, and quality through a direct distribution model.
For Busy Businesspeople, a Simple Solution
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
