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After years of watching from the sidelines and carefully testing the waters, the insurance industry is heading into the cloud. As with insurers’ forays into other highly hyped technologies—analytics and big data, mobile, social—the impetus to the cloud comes from customers and competitors, not costs. In a third quarter 2013 survey by Forrester Research, 55% of insurance IT services decision-makers said they plan to invest in software-as-a-service (SaaS) cloud applications within the next 12 months to help their companies collaborate with customers.

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