Relationships are key when selling business insurance. Price is always a factor, but agency trust holds greater weight for policyholders. But what carrier is the best choice? What factors should be considered and how should you match a customer with a carrier?
Carefully consider the carrier you're recommending based on approach, coverage and ability to cultivate a positive relationship.
Although not all of your customers will fall under this umbrella—some will decide on price alone—your best customers will.
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