USAA and State Farm ranked the highest out of 15 insurers on the 2014 Temkin Experience Ratings, an annual ranking of companies based on a study of 10,000 U.S. consumers.
Customers surveyed were asked to evaluate their experiences with a company across three dimensions: functional (“Can you do what you want to do?”), accessible (“How easy is it to work with the company?”), and emotional (“How do you feel about the interactions?”). A score of 70% or above is considered “good.”
USAA ranked 29th out of 268 companies from 19 different industries on the list. The insurer earned a 78% rating based on customers' ratings. This is the fourth year in a row that USAA has been the top-rated insurer on the list.
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