I recently sold my office building–to the first prospect who looked at it. It sold for a fair price, which was much higher than similar properties in the area. In fact, I raised the price above the listing real estate agent's suggestion. In the negotiations, the buyer asked for some minor repairs; I complied with some and denied others. My total investment in repairs to the building was under $1,000.
The buyer is happy. I am happy. The real estate agents are happy. Everyone is, as they say on the popular TV series Duck Dynasty,”Happy, Happy, Happy!”
So what does this have to do with selling insurance? Quite a bit. But the sales people involved and the buyer did not have a clue about what happened. In fact, I asked my agent about the ease of the sale and his response was, “We just got lucky and had the perfect buyer matched to the right property.”
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