You may already know that it's important to optimize your LinkedIn profile. But your presence on other platforms may also need optimizing.

So before you start tackling that in-depth Twitter marketing campaign or paying to promote your tweets, make sure you have your bases covered. Here's a checklist for optimizing your Twitter profile:

1.  Profile picture. Your profile picture/avatar is going to be the first thing people see. Use a company logo or be creative and use a picture of a person or character. Just make sure that whatever image it is, it represents the company as a whole.

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