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According to a recent Accenture report, “From Digitally Disrupted to Digital Disruptor,” the industry is experiencing the first wave of large companies using technology as a driving force for strong and effective growth. Supporting Accenture’s vision that “Every business is a digital business,” the previous decade, marked by digital startup companies that sparked phenomena, such as Instagram, Twitter and TripAdvisor, will be followed by a period of emergence, as traditional companies begin taking on the role of a digital giant. 

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