Few issues are as important to high-net-worth individuals as finding a company that aligns its interests with its clients.
Insurance brokers have made strides to improve alignment over the past decade. There is greater transparency and a proven belief that aligning your interests with the interests of policyholders makes good business sense.
The challenge for carriers may be harder. There is a perceived inherent conflict for P&C insurers to satisfy the desires of shareholders (increased profits) with the desires of policyholders (more service and lower prices). Insurers such as Amica and Nationwide have taken their message on alignment of interests to the airwaves in well-funded advertising campaigns, knowing that consumers see value in this powerful message.
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