Few issues are as important to high-net-worth individuals asfinding a company that aligns its interests with its clients.

Insurance brokers have made strides to improve alignment overthe past decade. There is greater transparency and a proven beliefthat aligning your interests with the interests of policyholdersmakes good business sense.

The challenge for carriers may be harder. There is a perceivedinherent conflict for P&C insurers to satisfy the desires ofshareholders (increased profits) with the desires of policyholders(more service and lower prices). Insurers such as Amica andNationwide have taken their message on alignment of interests tothe airwaves in well-funded advertising campaigns, knowing thatconsumers see value in this powerful message.

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