Editor's Note: Brenda Case is president and CEO, Lowry-Dunham, Case & Vivien Insurance Agency
The past few years have been more than challenging for independent agencies. A struggling economy has agents scrambling to find new business in the traditional markets. However, in an atmosphere that includes new and confusing healthcare options, consumers and businesses are reluctant to make any sudden moves.
Yet many agents are seeing an increase in business through specialty products, which can help them increase profits, balance revenue streams, and grow their agencies via a more focused approach.
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