By Alex Bratton, CEO, Lextech
With adoption of mobile devices growing at a torrid pace, it was only a matter of time until mobile apps started to work their way into insurance agencies. Instead of just being “nice to have,” mobile apps today are important tools to help agencies meet their most pressing challenges, including the need to drive sales, solidify customer loyalty and address their aging workforce.
Mobility is here to stay. For the first time this year, sales of smartphones are expected to surpass sales of traditional cell phones. More than 800 million smartphones are expected to be sold worldwide in 2013, according to Canalys. In addition, research firm IDC predicts that more than 170 million tablets will be sold this year, surpassing laptop sales. It's no wonder that experts predict that nearly 70 billion apps will be downloaded to these devices this year.
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