Editor's Note: Michael Cantwell is verticalsolutions architect, Financial Services at Cisco.
In today's tight market, insurers have to look beyond theirgrowing advertising budgets and toward meaningful customer-centrictechnology solutions to improve the industry's poor retentionrate.
Today's insurance industry is changing at an unprecedented rate.Forces at work include the success of direct distribution, newchannels, technology, a more empowered customer, more competitionand a challenging economic climate.
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