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We're all sick of these, but in the case of the McKinsey study, it's spot on.

The latest in the “independent insurance agents are dinosaurs” studies has come down from McKinsey  and it’s a doozy. The gist: Independent agents who approach selling insurance as a commodity are doomed. The study specifically points to changes in the way people buy auto insurance as an example of where the rest of the industry is going and predicts the demise of the commission system as we know it as carriers recognize the need for agents to provide “extras” to get and keep customers.

Shocking, right? Still, haven’t we been here before–both very recently (with the Deloitte study showing that 1 in 5 small commercial insurance buyers are more willing to go direct) and in the past, when direct writers, insurer-run service centers and other threats were supposed to deliver the coup d’etat to the independent agent system? More to the point, aren’t most of you way ahead of the curve and adapting by sheer necessity?

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