Thank you for sharing!

Your article was successfully shared with the contacts you provided.
We're all sick of these, but in the case of the McKinsey study, it's spot on.

The latest in the “independent insurance agents are dinosaurs” studies has come down from McKinsey  and it’s a doozy. The gist: Independent agents who approach selling insurance as a commodity are doomed. The study specifically points to changes in the way people buy auto insurance as an example of where the rest of the industry is going and predicts the demise of the commission system as we know it as carriers recognize the need for agents to provide “extras” to get and keep customers.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.


  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?


Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2020 ALM Media Properties, LLC. All Rights Reserved.