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Insurance has long been a collaborative industry—its sophisticated supply chain requires that insurers and reinsurers, brokers and agents, outsourced service providers, and other players all work together. In recent years, however, insurance companies as different as Nationwide, USAA, and Direct General have taken business-to-business collaboration to a new stage by forging strategic alliances, long-term outsourcing relationships, affinity partnerships, and other sorts of formalized collaborative arrangements.

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