GhostDraft Inc., partnered with Simplified Communications Group to provide document design services that expand customer communication management for insurers that encompasses the entire document lifecycle and improves customer experience.

In contrast to offerings that focus solely on technology, this partnership attacks the customer communications lifecycle at its beginning, with guidance on how to create documents that are readily understood, reinforce a company's brand image, and prompt the desired response.

The Information Design Service covers elements of good document design, including plain-language writing and presentation. Following discovery sessions and an assessment of their existing documents, clients are presented with a complete package for crafting effective customer communications, including model letters and email, layout templates, and a style guide containing plain-language writing tips and design standards.

A recent study of insurance consumers revealed clear, personalized, customer-centric communication as the number one reason for choosing an insurer—above pricing, products, and claims.

"Effective customer communications can be the difference maker in driving retention and profitable growth", says Alan Bass, president of GhostDraft.

"Unlike an invoice or policy system where content is controlled by a few, it's not unusual to find a type of anarchy associated with customer communications. The result is language and design that's confusing and off-brand. Only through a combination of software to manage the system, and a customer-focused approach to what's written, are companies able to restore and sustain a good customer experience," says Peter Karavos, president and CEO of Simplified.

Special Reports /

Partnership Provides Insurers Document Design Services

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