Farmers Insurance has a new corporate logo illustrated bya sunrise and shield, which company executives say represent theorganization's commitment to safeguarding customers.
The logo, created by New York-based Lippincott, wasinfluenced by Farmer's inaugural design, which also included asunrise that was joined by a shield image about three decadeslater.
|“The new logo captures our belief that by helping customers makemore informed insurance decisions, we can provide them with greaterknowledge, confidence and security,” says Mike Linton, farmers'chief marketing officer. ”The new logo is part of the Farmerstransformation to an organization that not only serves ourcustomers better, but also helps empower them.”
|Farmers Insurance, now 85 years old, was founded in 1928.
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