While relatively few opportunities exist today for someone looking to complete a purchase of small-business insurance on their own directly from a carrier over the Internet, a significant segment of such consumers is already moving in this direction, a recent survey by Deloitte has found.
Indeed, nearly one-in-five of the 751 small-business buyers surveyed in March on behalf of the Deloitte Center for Financial Services had at least initiated a property and casualty insurance purchase online, either via a carrier's website or through one of the aggregator sites that help consumers shop for coverage among multiple sources.
In addition, at least seven-out-of-10 respondents who have initiated a purchase online are satisfied with their Web shopping experience, both on the price they eventually received as well as their coverage terms and conditions.
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