The concept of one-stop shopping is not new, especially in the insurance industry. A customer's ability to purchase policies that meet their insurance needs all in one place is not only convenient for the buyer, but it also increases client retention and profitability for property-casualty agents.

But for agents, cross-selling can be a risky business move. Many agents are not properly equipped to handle selling other lines of insurance—especially life—because the strategic approach is dramatically different than selling P&C lines.

IENetwork's free mobile app, Mobile Life Insurance Quotes, can make it easier for agents to realize profits from life sales. The app streamlines the process, allowing agents to enter client data, choose a product and receive quotes from more than 100 carriers in seconds, making cross-selling life insurance more accessible and inexpensive for agents.

Click through the following slides to learn more.

The Basics of the Mobile App

IENetwork's Life Quotes Mobile app allows an agent to instantly quote more than 100 carriers for term, return of premium (ROP) life, and universal life (UL) insurance anywhere at any time, free of charge.

The quotes can be emailed or texted to the clients and medical exams can be ordered straight from the app, providing agents with one-stop shopping.

The app can also help an agent connect with carriers.

“You can use our app simply as a tool, but if you need a place to get appointed for any of these carriers, we have a network of preferred brokerages who can help you with appointments and placing your life business with their own apps and their own unique mobile submission process,” said IENetwork sales director Lasse Ljung.

Slide 3: Know Who's Looking

Agencies can quote term, ROP and UL on their existing websites, increasing exposure to the products available.

With an additional fee, agents can generate their own leads with this tool. A potential client who uses the Quoter can fill out a digital application and the agent will be sent a notification.

The tool is especially useful for non-life agents to generate leads to know who is interested in the service.

Slide 4: Find Potential Clients in the Modern Age

Social media has increasingly become a major platform for networking with clients. The IENetwork app allows agents to soft-pitch life insurance through email and other social media sites without cost to the agent.

“We see agents use this in their email signature as a way to market life insurance to their client,” said Geoffery Zellers, owner and partner of IPA Insurance Services, which uses IENetwork's app as an integral part of its business. “The link takes the clients to the agent's personal term quoting page. It quotes life insurance and gives the client an opportunity to submit their contact information to generate leads. Agents can put the term quote link at the bottom of their email and start cross selling instantly.”

Slide 5: Revolutionary Facebook Feature

IENetwork's Facebook app ($14/month) is the first of its kind, allowing clients to quote directly on their Facebook pages instead of having to follow a link to the agency website.

“This is the coolest tool in the marketplace,” Zellers said. “It keeps prospective clients inside of Facebook to maintain a positive User Experience and it also generates leads for the agents. Every agent needs the Facebook quoter.”

Marketing through these various outlets lets an agency's clients know that they can purchase life insurance through their trusted P&C carrier. Creating a viral campaign advertising sales can generate interest your current clients who are eager to bundle.

Slide 6: Free CRM and Other Features

With the costs and other fees associated with other CRM systems on the market, IENetwork's software provides an inexpensive alternative for little or no cost. With every download of the app, an agent gets a free version of the IENetwork cloud-based, secure CRM software.

The app also makes finding BGA or IMO agents easier, allowing your agency to stand out by customizing mobile apps to help recruit agents straight from the App Store and Google Play.

Other features that can assist in building a business by management and marketing strategies include tools to help create a functional website as well as create email domains for a more professional appeal as opposed to a Gmail or Yahoo account name.

Slide 7: Streamlining Life Insurance Sales

For P&C agents, the app can be helpful resource in streamlining the process of cross-selling life insurance to clients.

“We have some agents that are primarily property and casualty, and when they saw the term quoting app and the Social Link Quoter, they loved the ease of marketing life insurance through the app,” Zellers said. “IENetwork has helped property and casualty agents feel comfortable with offering life insurance – it takes the fear away from learning the system of selling.”

Special Reports /

New App Makes Cross-Selling Life Insurance Viable

Related Stories

Recommended For You